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Luxury Groom

Photography

Ericke Tjiuzea

Client

New Luxury Studios

Date

2020

Project type

Editorial Shoot

Location

Windhoek, Namibia

Featured in Marika Magazine - January 2023

Think of “Luxury” as an experience that has historically been treated as innately separate from the black experience. This image is my way of telling stories that redefine the metrics of luxury as well as personalize what luxury means and feels like for black audiences, and specifically, African audiences. I believe that despite the present day inequalities, it’s a luxury to be African. Our identity is synonymous with many luxurious things – beauty, diversity, freedom, kindness, melanin, rhythm, courage, resilience – quite frankly, the list is endless.

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